SZIDF 深圳国际工业设计大展

Whipsaw

Whipsaw是一家坐落于美国加州硅谷旧金山和圣荷西市的工业设计和工程设计咨询公司。本公司以创造智能,独特和直观的解决方案而闻名全美。方案以满足终端用户理性和感性的需求为最终目标, 同时也不断创造深受市场欢迎的产品来帮助客户赢得巨大的商业成功。自1999年成立以来,超过500件 ”whipsaw 设计”的产品被数以百计的初创公司和国际大公司成功投放到无数不同领域的市场。


Whipsaw_d_AD.jpg



01

Brita Stream Water Pitchers

 

Stream is a completely new and innovative water pitcher line for Brita. Unlike the original Brita pitchers that you fill and wait to drink, the new Stream Cascade, Rapids and Hydro pitchers “filter-as-you-pour”. The filter is suspended directly under the spout, allowing all water to exit cleanly, and for all the water in the pitcher to be visible at all times. The replaceable filter pops out of the filter holder in a snap. All models are extremely comfortable to hold and pour, and easily fit in a refrigerator door. The form of each pitcher is intended to suggest rapid water flow, which is a primary selling point. The appearance also needed to be universally appealing since almost every user demographic buys these products. Stream is rapidly becoming one of Brita’s best-selling pitcher lines.


Whipsaw_b_01_Brita Stream Water Pitchers.jpg


02

Dropcam Pro

Pro is Dropcam’s high end Wi-Fi video camera for monitoring one’s home. Live video streams directly to the cloud and then to any computer or smartphone so you can keep an eye on your kids, pets, or valuable property. It can be pointed anywhere at any subject with its unique three-axis tilt/swivel/camera rotation feature. Pro features improved resolution, easier setup, and better night vision compared to the first generation camera, also designed by Whipsaw. Pro has been singled out as one of the best smart home products of our times, noted for its ease of use, functionality and attractive design. Dropcam was purchased by Google in May, 2014 for 555 million dollars, proving once again the power of good design.


Whipsaw_b_02_Dropcam Pro.jpg


03

Dell Precision Line

The Precision T series is Dell’s new high performance workstation line, aimed at prosumers and professionals that require high performance computing such as CAD or CG. Precision is a ground-up design with an all new efficient component layout and brand new look by Whipsaw. We sought to create a clean, purposeful and powerful design, befitting of its capabilities and to project confidence to its demanding users. The machines require abundant air flow to cool, so we invented a diamond perforated pattern that is 85% open but because of its louvered 3d geometry you can’t see directly through it. Two thick aluminum handles make it easy to carry and all access is through a big side door. The interiors are much cleaner than the previous generation and drive bays and power supplies are now tool-less.


Whipsaw_b_03_Dell Precision Line.jpg


04

Google Suite

Whipsaw designed the Google Chromecast, OnHub, and Wifi, all of which became best-selling products. Chromecast is a $35 digital media player that streams online video, music and more to your TV using your smartphone, tablet, or laptop. Google OnHub is a connected home hub router that is both elegant and functional, featuring a tapered cylinder bamboo shroud, a radial antenna array, soft lighting, and improved cooling. The Google Wifi is a new type of connected mesh system that replaces your router and brings seamless signal coverage throughout your whole home to optimize multiple devices streaming, downloading, and sharing at the same time. 

Whipsaw_b_04_Google.jpg


05

Leitz Icon Packaging

The Leitz Icon is a label printer we designed and these are the consumable label cartridges for that printer. Each cartridge contains a 22 meter long adhesive label roll, offered in four widths. A core objective was to create an environmentally responsible solution, so the cartridges are made of recycled thermo-formed paper pulp. This robust natural material serves as both the cartridge body as well as its own protective shipping box. The green “visor”, made of recyclable plastic, is a multi-purpose paper handling detail. It hinges up during installation to provide the paper-to-print head interface, eliminating the need for manual paper feeding like other printers. A tiny NV RAM chip in this visor communicates roll size to the printer and remaining label quantity to the user. Just drop it in, close the door and print. Never before has a printer offered this kind of convenience and environmental sensibility.


Whipsaw_b_05_Leitz Icon Packaging.jpg


06

Tascent InSight One

InSight One is an iris scanner and face scanner used in airports for security checks. It helps to speed queues, reduce stress, and improve passenger clearance accuracy. Users approach it and follow a simple user interface. Within seconds it scans passengers and displays a pass or no pass symbol. The ring light illuminates the face and iris evenly, and also lights up green or red. InSight One is more accurate than personnel because it eliminates subjectivity and human error. We gave it a clean international look that conveys trust, and engineered it for public abuse. It is elegant yet robust including die cast aluminum and safety glass parts, and a strong modular mounting system. Compact, superb biometric performance and a human-centric approach to design, InSight One is a game changer for the future of travel. Announced Jan 2017, Tascent is currently being deployed in airports around the world.


Whipsaw_b_06_Tascent InSight One.jpg


07

Tonal Strength Training System

Tonal is the first ever digital weight strength training system with interactive video workouts – powered by machine learning. Tonal is like having a personal trainer and an entire gym in your home. It is a compact, wall-mounted unit that combines sleek hardware with on-demand personalized coaching. Powered by an electromagnetic resistance engine rather than large metal plates and gravity, Tonal’s “digital weights” provide smooth and precise weight in single pound increments, replacing an entire gym full of equipment. The digital weights measure and respond to you automatically. If you’re struggling to complete a rep, sensors automatically adjust the weight. A simple button-push of the handles also adjusts the weight.

Whipsaw worked with Tonal for three years to develop this advanced solution. Every single detail is perfected for performance, durability and appearance. When not in use, Tonal is compact, understated and elegant with its arms tucked neatly to its sides, making it acceptable on any wall. When in use, the arms pivot out on vertical columns and move up or down to accommodate every workout, ranging from standing lat pull downs, low squats, and lateral chest flys. Smart, beautiful and downright innovative in every way, Tonal is poised to become the fitness machine of choice.


Whipsaw_b_07_Tonal Strength Training System.jpg


08

TP-Link Wing

Wing is a home networking device that links your TV, smartphone and computers to the Internet, and combines the functions of a high-speed dual band router and a wireless access point. We imagined a router that was sculptural and symbolic of its purpose, hence its form. This bird-like airplane form is perfect for a wireless device whose sole purpose is to deliver fast and far signals through the air. The actual function of the wings is to conceal four antennas in each wing. This antenna position being vertical and away from the main circuit board is electronically ideal. Wing is a nice blend of art and technology, making it welcome in any home.


Whipsaw_b_08_TP Link Wing.jpg


09

Adiri Baby Bottle

The Adiri Natural Nurser is a radically new kind of baby bottle. It has a natural breast-like shape, and it is completely soft and desirable to baby. The bottle is a single overmolded part, with pliable elastomer molded over a colored polypropylene core. The bottle opening is large so it’s easy to fill and clean. The cap contains an integrated diaphragm vent so the bottle can breathe, reducing bubbles that cause colic. Natural Nurser is safe for baby because it contains no BPA or phthalates like other bottles. Featured in the New York Times, Metropolis, USA Today, and NPR. Over half a million sold worldwide, now sold under the WaterGeeks brand.


Whipsaw_b_09_Adiri Baby Bottle.jpg